Overnight, Daniel was a millionaire but still he wasn’t satisfied. Tradedoubler got very interested in his technology and decided to buy him out. At the same time, Tradedoubler, the Swedish online marketing giant, was listed on NASDAQ. Daniel created Advertigo, a sort of digital advertising agency that managed to tailor ads, in the most efficient manner for the users.

He gave himself a year to come up with a business idea. Something snapped inside Daniel, and he decided to leave his job. It gave Daniel a lot of self-confidence that sitting in a room, miles away from their headquarters, he was able to do something that brought him to their attention. His superiors told him to get rid of whatever he had done right away, as Google was threatening to sue them. Tradera, the website he worked for, came in the top 600 results that day. He hacked Google itself and figured out its algorithm.

That night, Daniel realized that in order to get something that he never had, he would have to do something that he had never done. But to his disappointment, Google rejected him, as he didn’t have the proper qualifications that they were looking for. He had applied for a job at Google as he wanted to work with the big guns, and he believed that he would get through. He wanted to leave his mark on the sands of time. ‘The Playlist’ Plot Summary: What Is The Series About?ĭaniel Ek was working as a coder for a website called Tradera.

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